Wednesday 11 September 2013

The Art Of Storytelling

THE ART OF STORYTELLING

Story telling is an interesting format of traditional media which existed at a time when advanced forms of communication such as the written word did not exist. For example, historical stories of various local heroes who fought battles and participated in the freedom struggle were performed through song and drama. These were not written or documented. Instead they were orally communicated from one house to another or one village to another. They kept the stories alive. Story-telling forms such as ‘Harikatha’ and ‘Kabigan’ played a vital role in communicating historical and epic stories. Story telling is also practiced in traditional youth clubs like the Ghotul of the tribal Murias of Bastar or the Dhumkuria of the Oraons of Bihar. Storytelling is a means of expressing experiences, emotions and ideas in different forms of transfer and dating back to ancient times.
Despite all the modern innovations, the attraction of the art of storytelling has not  really  been  lost,  particularly  in  the  field  of education  where  it  still  carries  a  major  importance. Storytelling is the conveying of events in words, images, and sounds, often by improvisation or embellishment. Stories or narratives have been shared in every culture as a means of entertainment, education, cultural preservation, and to instill moral values. Crucial elements of stories and storytelling include plot, characters, and narrative point of view This method, which has become a developed tool in imparting  ideas  and  skills  with  the  aid  of  the  mass media, has become significant in all areas of studies.     

women in advertising

Women In Advertising

WOMEN IN ADVERTISEMENT: Advertisement is a form of  communication intended to persuade an audience to purchase or take some action upon products, ideas or service.
DEPICTION OF WOMEN IN ADVERTISEMENT: Women are an essential part of advertisement, be it t.v newapaper, or any other media.
Women are selling everything, from detergent to male underwear and deodorant.
Sometimes it is hard to find what is being sold actually ,the product of women sexism.
Ad HAVE FAILED: To reflect the increasing diversity and richness of women's lives or the range of women's contribution and achievements.